As we mentioned in Article 10 ways to make money from blogging , one of the most popular ways to monetize your blog (if not the most popular) is to display ads through Google Adsense.
What is Google Adsense and how it works
Adsense is a service provided by Google to those who have a website or blog that allows the display of ads (text, banners, video) for which cash is received or the number of hits or the number of clicks.
Contextual ads are displayed, ie depending on the content page or site. Adsense constantly monitors the site or blog and decides, based on a complicated algorithm, which displays ads at a time.
These ads are displayed by Google, but they are contracted by the beneficiaries through another service called Google Adwords. So anyone who wants to promote a product using Google Adwords, and those who want to use Google Adsense advertising posters.
To display these ads have created an account, then follow the process of customizing advertisements to be displayed. In the final result code to be integrated in the site / blog, which can be done manually or using plugins . The whole process takes several minutes.
Money earned can be received by check or Western Union.
Adsense Advantage
The main advantage of this service is that it is easy to install and maintain. Basically, those who use Adsense can focus on your own blog / site to increase traffic and quality content, and do not interact in any way with those who promote their products or services.
Disadvantages of Google Adsense
Title of the article shows that Adsense is the easiest method, not the best or most efficient.Gains depend on many factors and are generally quite small. From my experience, it takes a lot of traffic (especially organic) to reach a satisfactory level of income.
Deavantaj Another is that visitors are saturated by this type of advertising and, most often ignore.
There is also a fairly widespread perception, such as blogs that display Adsense ads are not reliable. A subjective perception, far from the truth, but it exists. So, when deciding to display these ads, and we must consider the effect it will have on visitors.
Conclusion
Google Adsense is clearly a monetization method to be tested. Although not the most efficient, is a convenient method, which requires significant effort. In a future article I will present several ways to increase revenue with Adsense.
What do you think of Google Adsense? You use? With what results?
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